Full Professorship, Advertising and Consumer Psychology & Marketing“ (W2/W3)

id="offer-description" class="ecl-u-type-heading-2 ecl-u-mt-none ecl-u-mb-l">Offer Description HUMANISTIC. SUSTAINABLE. ENTREPRENEURIAL. Leuphana University of Lüneburg stands for innovation in research and education. Methodological diversity, interdisciplinary collaboration, transdisciplinary cooperation with partners outside academia and a dynamic development characterize its research profile in the fields of education, culture, management & technology, sustainability as well as public affairs. Its award-winning study model is organized into the Leuphana College, the Leuphana Graduate School and the Leuphana Professional School. The School of Management and Technology at Leuphana University of Lüneburg invites applications for the following full professorship:. Advertising and Consumer Psychology & Marketing (W2/W3) . For this position, we are seeking a committed researcher with an excellent international research profile whose work advances leading discourses at the interface of psychology, marketing, and behavioral science. Your research focuses on how consumers perceive, evaluate, and respond to marketing-related stimuli, and how these processes shape judgments, decisions, choices, and interactions with brands and organizations across complex and rapidly transforming contexts, including digital environments and sustainability-related consumption. Methodologically, you draw on a strong quantitative-empirical toolkit, including (quasi‑)experimental methods and field and ob