G.S.D. 13/ECON-07 Management –S.S.D. ECON-07/A Management

id="offer-description" class="ecl-u-type-heading-2 ecl-u-mt-none ecl-u-mb-l">Offer Description The operations to be performed in accordance with the contractual assignment include teaching and research duties. The number of hours per year is established according to the rules and internal university regulations. As regards research, there must be an engagement with those subjects related to Scientific Disciplinary Sector (SSD) ECON-07/A, and, in particular, concerning shoppers’ behaviors in terms of information and decision-making in Retail Distribution, particularly with a specific reference to health issues. Research will be specifically directed towards the analysis of the role played by communication strategies adopted by retailers through physical and/or digital channels. In particular, attention will be dedicated to the assessment of the effectiveness of retail media and of the different “levers” available for retailers (such as packaging, health claims, assortment and composition of products offered, shop layout, digital communications, and other similar ones), with the objective to develop scientific knowledge and models of interpretation that might help in designing omnichannel communication strategies leading to more informed purchases and increased consumer wellbeing. The scientific productivity objectives include publishing in leading national and international scientific journals and participating in national and international conferences, in accordance with the