Visual Signals in Digital Hospitality Markets: The Impact of Images on the Performance of Peer-to-Peer Accommodation (VIS-HM)

id="offer-description" class="ecl-u-type-heading-2 ecl-u-mt-none ecl-u-mb-l">Offer Description The VIS-HM project investigates the role of visual signals in digital hospitality markets by examining. how the characteristics of Airbnb accommodation images influence bookings, occupancy, and revenue. The study considers seven dimensions: colour temperature, human presence, photographic composition, brightness, image quality, visual complexity, and multisensory evocation. Using data from approximately 1,200 private rooms in Rome, subsequently complemented by a comparable sample from Paris, the project combines image analysis with econometric models and machine-learning techniques. The research aims to develop a replicable model, identify the visual signals most strongly associated with commercial performance, and assess their generalisability across different urban and cultural contexts. (see call). Where to apply Website https://www.unibz.it/it/home/position-calls/positions-for-academic-staff/8556-e… . Requirements. Additional Information . Eligibility criteria. Eligible destination country/ies for fellows: . Italy. Eligibility of fellows: country/ies of residence: . OTHER. Eligibility of fellows: nationality/ies: . OTHER. Website for additional job details https://www.unibz.it/it/home/position-calls/positions-for-academic-staff/8556-e…. <h2