Events Associate

Associate / Sr. Associate – Events, Sponsorship & Community Great Manager Institute® | Mumbai (Lower Parel) | Full-time ROLE OVERVIEW You will own the live and community experience of the Great Managers' League: conceptualize and execute the CXO Conclaves, the Annual Summit and local meetups end to end, deliver every sponsor commitment, fill the room through delegate sales, and grow a premier community of senior people-leaders. For the right candidate, the role extends into media partnerships and monetization of GMI's media properties. Based on experience and level, you may also build a small 2-member team. OBJECTIVE Bring together people-managers and leaders who aim to build high-trust, high-performance cultures, through world-class events and a growing community. PROPERTIES YOU WILL RUN • CXO Conclave: Quarterly, invitation-only evening event across 4 cities (Mumbai, Delhi, Bangalore, and Pune or Hyderabad alternately), with 50+ CHROs, CXOs and senior leaders per city. You handle venue, speakers, theme research, curated guest list, run-of-show, on-ground delivery, sponsorship sales and sponsor branding. • Great Managers' League® Summit: Annual flagship at Tata Theatre, NCPA Mumbai (800+ leaders attended), with keynotes, Great People Manager Awards, Leadership Factories of India recognition and a gala lunch. You handle budgeting, logistics, vendors, sponsorship and delegate sales, sponsor stalls, award-stage execution, production partner and P&L. • Local Meetups: Smaller community events through the year, from concept to execution. • Leadership Podcast: 45–60 minute conversations with CHROs, CXOs and business leaders. You handle guest identification, scheduling, research and partner/sponsor deliverables. KEY RESPONSIBILITIES Event Planning & Execution • Plan and run offline events from concept and budgeting to post-event reporting; support online events and webinars where needed. • Manage venues, vendors, AV, hospitality, branding, signage, stage and run-of-show across cities. • Coordinate speakers, moderators and CHRO case-study presenters, including briefings, rehearsals and logistics. • Own the event calendar, timelines and checklists; anticipate risks and resolve issues on the day. Sponsorship Delivery & Partner Management • Build lasting relationships with sponsors and partners (past partners include ET, HDFC ERGO, Axis Max Life, SMFG India Credit, L&T Technology Services and Teleperformance). • Deliver every sponsorship commitment on time and to standard: logo placements, kit inclusions, brand stalls, video plays, mentions, award and felicitation slots, co-branded communication, delegate passes, and ET features or podcast appearances. • Maintain a sponsor deliverables tracker and share post-event summaries with proof of delivery. • Support renewals and upsells by identifying opportunities from event feedback. Delegate Sales & Attendance • Lead delegate sales and invitations to fill each event and create buzz. • Curate guest lists of CHROs, CXOs and senior people leaders in each host city; manage invitations, RSVPs and follow-ups. • Drive registrations via WhatsApp, email, LinkedIn and phone; track against targets and report on attendance quality and conversion. Community Building & Engagement • Build and grow a premier leadership network with a clear, differentiated value proposition. • Keep it active through member spotlights, roundtables, peer circles, alumni touchpoints and content drops. • Maintain the community CRM with accurate profiles, engagement history and segmentation. • Collect member feedback and use it to improve events and programmes. Cross-Functional Collaboration • Work with Research, Marketing, Sales, Content and Leadership to elevate the brand and member experience. • Align events with study timelines and campaign calendars (Great People Manager Study release, ET supplements, award announcements). • Provide photos, video and quotes for social media, newsletters and publications. Media Monetization (fo