Content Advisor

What MinRes Can Offer Own the social media strategy: Lead MinRes’ social channels with the autonomy to shape strategy, content and community engagement. Combine creativity with influence: Bring stories to life through copy, imagery and video, translating business priorities into content that connects with audiences. Build your career with rewarding benefits: Access development opportunities, health and wellbeing support, the MyShare plan and exceptional head office facilities. The Opportunity MinRes is seeking an experienced Content Advisor to lead our social media presence on a 12 month fixed term contract! Translating business, communications and brand priorities into compelling content and meaningful engagement. Reporting to the Communications Manager, you’ll develop a distinct strategy for each MinRes social channel: LinkedIn, Facebook, Instagram, TikTok, YouTube and X. You’ll turn those strategies into a sustainable, rolling 90-day content plan, balancing themes, formats and audience needs. From developing content series to managing community conversations, you’ll take ownership of how MinRes shows up on social media. Work closely with the Digital Lead on platform governance, account access, security and shared standards, while retaining ownership of day-to-day social media strategy and delivery. Key Responsibilities Set clear objectives for each channel and maintain a rolling 90-day content plan, refining your approach using performance data and audience insights. Develop concepts, write copy, edit imagery and produce short-form video, prioritising planned content series and efficient, batched production. Manage scheduling, accuracy and channel-appropriate presentation, using organic promotion, resharing and cross-channel distribution to maximise reach and engagement. Monitor conversations, respond in MinRes’ voice and apply our social media acceptable use policy, taking moderation action within your delegated authority. Identify and escalate reputational, saf