Senior Experience Designer II

Electronic Arts creates incredible entertainment experiences that inspire players and fans worldwide. Here, everyone is part of the story, part of a community that connects people globally. It's a place where creativity thrives, new perspectives are welcomed, and ideas matter. As a Senior Experience Designer II, you will lead an Experience Design team responsible for shaping cohesive, intuitive, and highly crafted player experiences across EA SPORTS FC. You will bring a strong creative perspective, deep experience designing interactive experiences, and the ability to inspire teams to think beyond traditional interface patterns. You will report to the Experience Design Director. Qualifications 10+ years of experience designing and delivering shipped, player-facing experiences for AAA/high-complexity games, with strong conviction in spatial design standards and experience creating rich spatial UI and navigation mechanics. Expert understanding of interaction design, interface design, information architecture, visual hierarchy, typography, composition, motion, and accessibility. A portfolio demonstrating high-quality interactive experiences, mastery of visual craft, exceptional systems thinking, and thoughtful end-to-end design solutions, including problem discovery, detailed design solutions, prototypes, behaviours, and rationale. Capability to reframe UI/UX as a broader tool for player interaction, bridge the gap between level design and traditional UX, and guide teams away from menu-centric approaches. Ability to design beyond traditional 2D menus and UI transitions, integrating user experience seamlessly into 3D environments and hybrid 2D/3D problem spaces. Experience designing unified onboarding, tutorials, or contextual user-guidance systems within complex spatial or interactive environments. Experience applying qualitative and quantitative insights, player motivations, and design strategy to inform end-to-end experiences. Ability to balance player needs, creative ambition, technical constraints, production realities, and business objectives. Strong experience leading concept development and translating broad product and creative opportunities into clear design direction and scalable, production-ready experiences. Strong creative judgement and the ability to articulate design strategy, provide actionable critique, and influence partners and leaders across Design, Production, Art, Engineering, and Research. Proven ability to push teams to think and design spatially, establishing a high bar for quality and spatial interaction design across cross-functional partners. Deep understanding of design systems and experience driving consistency and cohesion across complex products. Responsibilities Lead the Experience Design direction for a major product area within EA SPORTS FC, ensuring experiences are cohesive, intuitive, immersive, accessible, and aligned with broader product and franchise goals. Manage and mentor a multidisciplinary Experience Design team across locations, supporting career growth and high performance. Establish and maintain a high creative and quality bar across interaction design, UI, visual craft, motion, and the overall player experience. Guide teams through complex concept and exploration phases, translating broad creative opportunities into clear direction, priorities, and compelling, executable solutions. Challenge teams to think beyond traditional screens and menu-to-menu interactions, considering how spatial design, environments, motion, sound, transitions, and micro-interactions can create a more immersive and integrated player experience. Partner closely with Game Design, Production, Art, Engineering, Technical Design, User Research, Brand, and other Experience Design leaders to establish priorities, roadmaps, and creative direction. Champion systems thinking and partner with Design System leadership to evolve shared patterns, components, and governance while maintaining consistency across the product.