Senior Manager, Social

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. As a Senior Manager, Social, you will be part of a cross-functional team that includes production and client services, all working to make sure client needs are anticipated and met. You will be responsible for the design and execution of paid media strategy, acting as the primary point of contact for your assigned clients and channels, and project management on accounts you own. Key responsibilities: Leading mobile app marketing strategy for DEPT mobile clients Managing a combination of managed service mobile partners and self-serve ad platforms Overseeing budget across a variety of app install campaigns on mobile networks and Apple Search Ads Engaging with the points of contact across the various mobile network partners, managing all forms of communication from weekly calls to daily Slack questions and requests Monitoring daily performance metrics and campaign pacing, identifying irregularities or poor performance and communicating optimization recommendations to internal team, vendors, and clients Campaign set up, including creating tracking links, building and communicating campaign structure, pacing, benchmarks, and objectives Troubleshooting across attribution vendors and advertising platforms, researching discrepancies and ensuring all necessary parameters and attributes are being properly tracked Operating as the mobile expert on a mobile account, being able to advise clients on many facets of mobile app marketing strategies and tactics Vetting new mobile partners through research to better prioritize the opportunity based on effort versus reward Identifying and executing tasks that will have the most significant impact in hitting targets Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools Requirements: A minimum of 3 years’ digital marketing experience and a minimum 1 year of experience in a client-facing digital marketing role Good pulse on mobile app industry and trends Experience working with a Mobile Measurement Partner (MMP) Solid understanding of mobile app business models, platforms, and app stores Understanding of mobile KPIs, mobile media buying tactics, and strategies Strong analytical thinker Highly detail-oriented, organized, and able to excel while juggling many tasks at once Ability to clearly communicate and present strategies, results, and metrics to internal teams and clients Strong communication and interpersonal skills Ability to collaborate and work autonomously Self-starter mentality; comfortable with setting goals and achieving them Computer-savvy, quick learner, and online problem-solver Innovative thinker and collaborative team player Proven prior work experience managing accounts with various goals and across several different industries (B2B, lead gen, eCommerce, B2C) We offer: Healthcare, Dental, and Vision coverage 401k plan, plus matching PTO Paid Company Holidays Parental Leave Job Data by YubHub .