Regional Marketing Manager, Northern Europe

Workable is a software company building an all-in-one recruiting and HR platform that helps businesses hire, manage, and grow their teams. As Regional Marketing Manager, Northern Europe, you'll be responsible for making Workable visible, credible, and present in the region. Key Responsibilities: Own the regional qualified pipeline target, managing execution across all campaigns and levers to deliver monthly and quarterly pipeline goals. Translate regional GTM goals and priorities into local events and take ownership of regional campaigns to attract customers and achieve revenue goals. Own the UK events strategy across Workable-owned and third-party events, including negotiation of sponsorship packages, organisation, and representation as a spokesperson. Create and localise messaging and customer-facing content for Workable's ICPs, partnering with regional sales teams on targeted events and regional campaigns. Establish annual content calendars, source and secure customer participation in written and video testimonials, and own review platform initiatives. Identify, build, and activate partnerships with associations, communities, and technology partners to run co-events and create demand. Identify and pursue local media/PR opportunities across Northern Europe. Own opportunities to localise content available on Workable's website for Northern European markets. Requirements: 4-7 years in B2B marketing with real ownership of a regional or field marketing remit. Strong, hands-on events and trade show experience. Comfortable holding a budget and being accountable for its spend and return. Confident working with a sales organisation. Strong written and verbal communicator and presenter. Organised self-starter with attention to detail. Nice to Have: Experience in HR tech, recruiting, or another B2B SaaS category. Existing relationships with N. Europe HR/recruiting analysts, associations, journalists, or media outlets. Familiarity with G2/Capterra/TrustPilot review programmes. Video production or customer testimonial sourcing experience. Experience covering more than one country/market from a single regional seat. What Success Looks Like in Year One: Pipeline and revenue targets are met. Regional field and events campaigns consistently deliver pipeline influence. Relevant customer case studies captured and promoted via Workable channels. Sales partnership is strong and visible. Budget is proactively managed with a clear ROI narrative. Benefits: Competitive pay: £65,000-£85,000. Comprehensive coverage: private health insurance and pension plan. Cell phone reimbursement. Apple equipment. Daily lunch allowance. Hybrid working: one day per week working from home. Job Data by YubHub .