Marketing Manager, CRM & Ops - Lifecycle

As a Marketing Manager within the Lifecycle CRM & Ops team at Deliveroo, you will be the voice of Deliveroo when speaking with customers across the globe. You will operate under a hybrid work model, spending a minimum of three days a week at our London HQ. Reporting into the Senior Marketing Manager on the New Customer squad, and working closely with stakeholders across Product, Engineering, Global CRM, Marketing Promotions, and Data Science, you will be a technical, commercially minded CRM marketer who is hands-on in the tooling: building Lifecycle journeys, setting up experiments and audiences, and configuring promotions and in-app merchandising. Your primary focus will be on creating customer-centric journeys that are highly relevant, using the right channels at the right time to deliver meaningful business impact, while working with local markets as you scale your initiatives internationally. Responsibilities: Collaborate with multiple stakeholders to support growing the new customer base by combining data-driven insights with CRM best practice to initiate and deliver programs internationally Build and configure multi-channel journeys (email, push, in-app), including audience logic, triggers, testing and QA Design and build multi-variant Lifecycle experiments Create promotions for new customer acquisition and retention, ensuring accurate setup, targeting and tracking Manage in-app merchandising placements, working with Product and Marketing Promotions Deliver personalisation at scale, and test where AI can improve content and efficiency Own operational delivery, optimisation, reporting of campaigns and weekly trading Proactively monitor and report on campaigns to stakeholders & propose/manage changes and optimisations where necessary Collaborate with the New Customer Lifecycle Manager and Marketing Promotions teams to develop the global CRM new customers lifecycle strategy Collaborate with stakeholders on key projects to create and implement test strategies that optimises performance of new & existing campaigns Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it, whilst using marketing technology to help achieve customer touchpoints faster and more efficiently than ever before Drive innovative ideas and solutions in response to business and customer needs Provide regular communication with stakeholders, such as the central marketing team, product and engineering teams and local markets, to ensure workloads & deadlines are managed efficiently Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas Requirements: Bachelor's Degree (Marketing or Business preferred) or strong relevant experience A minimum of 3+ years CRM experience Can work in a fast-paced environment and prioritise workload Attention to detail and campaign deadlines are adhered to, maintaining high standards of accuracy Highly computer literate with: HTML familiarity (ability to understand where changes need to be made) Liquid logic Technical knowledge in CRM automation development Good communication skills and ability to coordinate with multiple stakeholders groups Data visualisation tools & reporting experience (Looker preferred) CRM deployment experience (Braze or similar is a plus!) Benefits: At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Job Data by YubHub .