Senior Principal Demand Generation - Expansion

ZoomInfo is hiring a Senior Principal, Demand Generation to own demand strategy for their existing business, selling to sales, operations, and marketing leaders. You will build integrated, multi-channel campaigns around what buyers care about, with LinkedIn Ads as a core channel for reaching and engaging the right audiences. Responsibilities: Own the demand plan and pipeline number for existing business. Set account strategy with R&G, Finance, and RevOps. Lead demand creation across channels, with deep expertise in LinkedIn Ads. Bring strategic depth to LinkedIn Ads. Run LinkedIn campaigns that do more than create awareness. Own the investment case. Build and execute ABM for strategic accounts. Market to the customer base. Requirements: 6+ years in B2B demand generation or integrated campaigns, ideally in SaaS. Direct accountability for a qualified pipeline or revenue target. Experience developing targeted account strategies and engaging buying groups. Expert-level LinkedIn Ads experience. Strong command of pipeline metrics and attribution. Commercial mindset. Curiosity about AI. Benefits: ZoomInfo offers comprehensive benefits, holistic mind, body and lifestyle programs designed for overall well-being. Salary: $150,850-$237,050 USD Job Data by YubHub .