Brand Manager - Earned (PR & Partnerships)

As a Brand Manager - Earned (PR & Partnerships) at Tony's Chocolonely, you will shape and deliver the UK earned media strategy across PR, partnerships, and sampling and influencer gifting. You will combine an earned media specialism with broader brand and campaign management: spotting opportunities, building plans, bringing partners together, and making sure the details deliver. Key responsibilities include: Deliver partnership campaigns worth talking about: Identify, negotiate, and deliver brand partnerships that introduce Tony's to new audiences, strengthen the brand, and bring the global brand platform to life. Make headlines with purpose: Lead the UK earned media strategy, working with agency partners on creative PR campaigns and ongoing press activity that build awareness and positive brand associations. Connect the plan across markets: Lead earned media planning for Ireland and collaborate with the wider brand team on activity in Sweden, balancing a consistent brand story with local relevance. Turn ideas into well-run campaigns: Own clear project plans, timelines, responsibilities, and stakeholder updates. Get chocolate into the right hands: Build and deliver a strategic UK sampling plan that gives target audiences their first taste of Tony's. Create moments people want to share: Deliver gifting activity that inspires relevant creators and chocolate fans to share Tony's with their communities. Make every investment count: Own a budget of around £300k across agency partners, campaigns, and production, plus sampling stock. Requirements: 5+ years of hands-on experience delivering earned media and partnership campaigns with ownership from planning through execution and evaluation. Experienced at managing external PR agencies to deliver consistent coverage that builds awareness and brand equity. Understand how earned activity supports wider brand goals. Strong campaign and project management skills. Ability to build strong, productive relationships with agencies, external partners, and colleagues. Negotiation skills, balancing a partner's priorities with Tony's objectives. Benefits: Opportunity to be part of something extraordinary and make a real impact in the world. Training programs, regular feedback cycles, coaching, and a generous learning & development budget. Health insurance, unlimited holidays, free healthy lunch at the office, company bonus, and a shares participation plan. Unlimited chocolate. Salary: £46,000 - £60,000 per year. Job Data by YubHub .