Senior CRM Manager - Advocacy

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. We’re looking for a Senior CRM Manager to join our CRM team and independently lead, own, and drive CRM strategy and implementation across Invite and Pricing, with a focus on driving commercial growth through referrals and price leadership. The Senior CRM Manager will own how we bring Wise’s price advantage to life through CRM , helping customers understand the value they get from Wise and using that value as a railway to advocacy and referrals. Responsibilities: Develop and independently manage our Invite CRM strategy, including customer lifecycle management, segmentation, incentives and engagement initiatives. Own the CRM strategy for Pricing, ensuring customers understand the value they receive from choosing Wise. Use price leadership as a railway to referrals, connecting customers’ experience of Wise’s value with advocacy: helping customers recognise the value they receive and giving them compelling reasons and moments to recommend Wise to others. Manage internal technical and non-technical stakeholder communication effectively influencing and aligning diverse teams. Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings. Design and independently manage effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation. Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey. Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors. Responsible for email calendar management, deliverability and monthly reporting. Implement the localisation process for Wise’s international campaigns. Maintain and implement a clear A/B testing plan. Qualifications: Senior level experience in a CRM role (5+ years), with strong focus on segmentation, lifecycle management and stakeholder engagement. Comfortable working with different departments and senior stakeholders, including C-level executives. A true self-starter and impact-driven individual: you thrive on taking full ownership of projects with limited oversight and are adept at driving initiatives independently, without relying on others for execution. Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms. End-to-end planning, development and execution of large-scale engaging lifecycle campaigns. Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation. Excellent verbal and written communication skills and strive to have a customer-first mindset. Technically-savvy with a creative eye. Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance. Job Data by YubHub .