Senior Adobe Analytics Developer

Ford Motor Company · Dearborn, MI · $68,300-$192,900 · hybrid We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Enterprise Technology plays a critical part in shaping the future of mobility. If you're looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people's lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are. The Senior Adobe Analytics Developer will help architect and lead the execution of a robust, end-to-end data orchestration framework across Ford's global digital ecosystem. As a key member of the Global Digital team, you will bridge the gap between business requirements and technical execution, ensuring high-quality data collection that powers Ford's digital transformation, personalization efforts, and data-driven decision-making. The ideal candidate is a technical expert in the Adobe Experience Cloud/Platform stack, possessing a deep understanding of data layer architecture, cross site tracking, and privacy-first data collection. You are expected to provide technical leadership, influence architectural standards, and foster collaboration between Analytics, Product, Engineering, and Agency partners. Responsibilities Tagging Strategy & Measurement Implementation Contribute to the evolution of Ford's enterprise tagging strategy, measurement standards, and common data collection frameworks, providing hands-on expertise and recommendations. Create and maintain tagging specifications, SDRs, PV documents, and measurement requirements in line with established standards. Partner with Product, UX, Engineering, Analytics, and Marketing teams to design and implement scalable measurement solutions for new and evolving digital experiences. Serve as a subject-matter expert on Adobe Analytics, Launch, and Web SDK, sharing knowledge and tagging best practices to help evolve the tagging function from implementation support into a strategic digital measurement capability. Adobe Platform Administration & Governance Administer and configure Adobe Analytics and Adobe Launch implementations. Manage report suites, variable configurations, classifications, marketing channels, and implementation standards, following established governance practices. Support adoption of Web SDK and modern data collection approaches, including hands-on implementation and testing aligned to Ford's strategy. Identify, test, and implement platform enhancements that improve data quality, consistency, and operational efficiency. Data Quality, Controls & Measurement Governance Apply tagging standards and measurement governance processes consistently across Ford digital properties, customer journeys, and regions (North America, EU, IMG, LATAM, Ford Credit, and other global stakeholders), flagging gaps or deviations and recommending improvements. Process and review requests for new variables, events, segments, and naming conventions. Perform audits, compliance reviews, and data quality investigations related to tagging and digital measurement implementation, and document findings and remediation. Collaborate with analytics and engineering teams to build a globally aligned measurement ecosystem. Build and implement automation and AI-enabled solutions that improve tagging services, including documentation, intake, QA, and governance workflows. Requirements Bachelor's Degree in Computer Science, Data Science, Data Analytics, Business Analytics, Mathematics, Statistics, Data Engineering, or a related field preferred; Advanced Degree in one of these fields is a plus. 5+ years of experience in digital analytics, tagging implementation, measurement strategy, marketin