Hematology Brand Manager

GSK · Cairo, Egypt Develop and execute hematology assets brand strategies and activities in Egypt, delivering strong commercial performance, effective stakeholder engagement and compliant implementation aligned with Hematology Business Unit strategy. Key Accountabilities Develop Egypt brand strategies and annual plans for hematology assets, aligned with global/regional priorities and Hematology BUM guidance. Analyze markets, patient pathways, competitors, access and customer insights to identify opportunities and risks. Define objectives, positioning, key messages and tactical priorities. Lead campaigns, materials, programs and omnichannel initiatives to achieve sales, share, reach and impact KPIs. Monitor performance and recommend corrective actions. Ensure timely, high-quality promotional and non-promotional assets with internal/external partners. Partner with Medical, Access, CGA, Sales, Commercial Excellence and other functions on integrated, patient-centric execution for hematology assets. Work with Sales leadership/field teams on call strategies, segmentation, brand messaging and field feedback. Contribute launch planning, lifecycle management and cross-brand synergies. Ensure activities comply with policies, ABAC, promotional codes and Egyptian requirements. Lead or support Medical/Legal/Regulatory material reviews for scientific accuracy and compliance. Maintain audit/inspection readiness for activities and documentation. Support HCP, payer and stakeholder engagement with materials, programs and events in partnership with Sales, Medical, Access and CGA. Use customer insights to refine messages and tactics. Provide demand-forecasting and financial-planning input for hematology assets. Manage brand budgets/resources to maximize impact and ROI under Hematology BUM guidance. Review market data, performance and insights to optimize brand plans. Required Qualifications and Experience Bachelor's degree in pharmacy, medicine, life sciences, business or a related field. Postgraduate business/marketing, health economics or relevant discipline is an advantage. 5-7 years of pharmaceutical marketing/brand experience, preferably in oncology/hematology or specialty care. Proven brand-plan development/execution and commercial delivery. Cross-functional matrix experience; Egypt/similar-market experience strongly preferred. Key Capabilities and Skills Strategic and analytical skills; translate insights into brand strategies and tactics. Excellent communication, presentation and influencing. Understanding of pharmaceutical marketing, compliance and Egyptian market dynamics. Cross-functional collaboration. Integrity, ethics and compliance. Arabic and English fluency.