Directeur Commercial (F/H)

Accor · Agadir, Souss-Massa The Sofitel Agadir Thalassa Sea & Spa hotel is located between dunes and oceans, offering 173 rooms with 3 restaurants and a thalassotherapy centre. As a member of the Accor group, its core business lies in hospitality, catering, and accommodation. This hotel combines French art de vivre with Arab-Berber hospitality, providing exceptional customer experiences. Mission: The Commercial Director ensures planning and management of hotel sales, aiming to optimise occupancy rates. Their goal is to maximise revenue and achieve/exceed hotel profitability targets. Key Responsibilities: Lead and manage commercial activities dedicated to groups, transient clients, and catering/banquets to maximise hotel revenue Prepare, operate, and compile data for commercial strategy, monthly reports, annual objectives, sales budget, forecasts, and other reports as required Study, examine, and analyse the competitive environment, market trends, and customer needs/feedback to demonstrate initiative and adapt strategically Develop new programs and strategies, and evaluate effectiveness of existing ones Actively participate in commercial presentations, site visits, and client meetings Ensure optimal compliance with group audit strategy Manage performance issues within sales and reservation teams Recruit, train, motivate, coach, advise, and develop service members Communicate effectively with other departments Hold daily meetings with the team to discuss key activities Evaluate changes in customer needs, client base composition, and competitive landscape to propose operational and product/service changes as needed Ensure employee and client satisfaction, competitiveness in the market, and exceptional financial performance Anticipate and resolve client issues, implementing proactive processes to promote customer satisfaction Inspire hotel staff to deliver high-end performance Interact positively with team members to guarantee luxury-standard client welcome Set an example by respecting Sofitel Values, brand codes, and dress code instructions Qualifications: Minimum 3 years of sales management experience, preferably in the luxury sector Excellent understanding of the hotel industry Ability to comprehend global markets impacting hotel operations Excellent decision-making capacity Outstanding communication skills, verbal and written Ability to train and develop team members Effective teamwork and initiative-taking Excellent organisational skills Analytical skills Computer skills (word processing, spreadsheets, presentation software) Language skills according to hotel needs