Sales Manager (Team Lead) – UK North

Ajax Systems · Manchester · remote Ajax Systems is seeking a Sales Manager (Team Lead) to lead the regional sales team in UK North. The successful candidate will be responsible for achieving individual and collective revenue targets, formulating and executing market strategies, and managing a high-performing sales team. Key Responsibilities: Lead, mentor, and support the regional sales team in UK North to achieve individual and collective revenue targets. Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the northern region. Proactively identify and capture new business opportunities, securing meetings with key stakeholders and potential partners. Strategize, prepare, and deliver compelling presentations to engage business partners, specifiers, and industry decision-makers. Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features, benefits, and updates. Advocate for the inclusion of Ajax Systems products in system specifications to influence purchasing decisions. Actively represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility. Gather market intelligence and customer feedback to guide management on product enhancements and future offerings. Qualifications & Requirements: Proven track record in B2B sales within the UK security sector (Intrusion, CCTV, Fire, or related security products). Management Experience: experience with hiring, onboarding, leading, motivating, and directing a high-performing regional sales team. Strong business acumen with an established network of contacts among UK distributors, installers, and integrators. Understanding of UK security industry standards, distribution channels, and vertical sectors. High technical competence with security products and the ability to conduct effective technical product demonstrations. Excellent presentation, negotiation, and interpersonal skills. Proactive, self-driven, and results-oriented with a strong hunter mentality. Willingness and ability to travel up to 70–80% of the time across the UK North region as required by business needs.