Sales Specialist

Diageo · Georgia · $54,000 to $90,000 (annual) We are seeking a Sales Specialist to join our team in Atlanta, Georgia. As a Sales Specialist, you will be responsible for ensuring excellence in the delivery of plans and execution, in alignment with business performance objectives for the Diageo Beer & Pre-Mix (DBP). Context/Scope The Sales Specialist will be primarily field-based in the Greater Atlanta area and will report to the Sr. Distributor Manager – Georgia. Role Responsibilities: Work with distributor personnel and relevant agencies to achieve agreed-upon goals Lead wholesaler execution against quarterly and monthly business targets Clearly communicate goals and ensure all tools are in place to support attainment of objectives Develop account level goals for Quality, Distribution, Visibility, Price, Promotion, and Persuasion Assist in the delivery of DBP's annual, quarterly, and monthly execution targets for the assigned market Influence and motivate wholesalers to implement against key sales drivers by brand for the territory Analyze on/off premise channels within territory to effectively plan and implement promotional activities Provide grounded market insights including industry dynamics and competitive information Plan and manage investment (Beer & FMBs) for assigned territory Financial Responsibility Deliver agreed-upon ABP depletion targets, NSV & Profit Targets Manage trade A&P budgets for the defined area based on agreed-upon rate per case Identify potential opportunities and risks to sales forecasts using historical data and trends Experience/Skills Required: Undergraduate degree required Grounded commercial experience in Beer or Spirits preferred Distributor experience, either managing or working within a beverage wholesaler landscape Strong knowledge of distributor operations Insight and understanding with both On and Off Trade Proven track record of achieving sales goals and delivering outstanding results Must be a self-starter with a proven track record of influencing others with the use of fact-based selling Benefits Competitive salary range: $54,000 to $90,000 (annual) Additional rewards, including annual incentive payment and stock awards Healthcare benefits, retirement benefits, short-term and long-term disability coverage, basic life insurance, wellness benefits, and industry-leading parental leave